Samsung Electronics  is an electronics company with 2009 revenue of $117.4 billion,headquartered in Samsung TownSeoulSouth Korea.[1][2] It is the flagship subsidiary of theSamsung Group.

Samsung Electronics
Korean: 삼성전자
IndustryConsumer electronics
HeadquartersSouth Korea Samsung TownSeoul,South Korea[1][2]
Area servedWorldwide
Key peopleCEO: Lee Yoon-woo
Former ChairmanLee Kun-hee
Revenue US$ 117.4 billion (2009)[3]
Net income US$ 8.33 billion (2009)[4]
Owner(s)Kun-Hee Lee & Affiliates 17.57%, Treasury Stocks(of Samsung Electronics) 13.07%, National Pension Service 5.90% (as of September 31, 2009)[5]
EmployeesOver 164,600 (2008)
ParentSamsung Group


Samsung Group headquarters atSamsung TownSeoul.
Samsung Electronics was founded in 1969 in SuwonSouth Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. By 1981, the company had manufactured over 10 million black and white TVs. In 1988, it merged with Samsung Semiconductor & Communications.


In 2006, Business Week rated Samsung as 20th on its list of global brands, 2nd in the electronics industry.[9] Business Week also ranked Samsung as 20th in innovation.[10] In January 2007, BrandFinance ranked the company as the number 1 global brand in electronics.[11]

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In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbrand.[12] In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the world's second-largest mobile phone maker.[13] In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117.4 billion to take the No.1 spot as the world's largest technology company.[3]
The semiconductor division of Samsung Electronics is the world's largest memory chip and second largest semiconductor manufacturer worldwide.[14] This has been the case for DRAM andSRAM for over a decade.[citation needed]

[edit]Antitrust conviction

From 1999 to 2002, Samsung conspired with an international consortium of firms consisting of another Korean manufacturer, Hynix Semiconductor, a German manufacturer, Infineon TechnologiesElpida Memory(HitachiNEC) and the US manufacturer, Micron Technology to fix prices of DRAM chips sold to American computer makers. In 2005 Samsung pleaded guilty and paid a $300 million fine, the second-largest criminal antitrust fine in U.S. history and nearly twice as much as the largest fine of the previously-mentioned semiconductor firms

Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world.Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries.

Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung Engineering & Construction, a major global construction company.

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